The Eolas Money newsletter, 5 May 2026
Welcome to our most recent newsletter! We’re excited to continue to bring you fresh ideas and practical tips to help you thrive this year.
1. Life Insurance in Ireland: The Reality Behind the Payouts
Most people think life insurance is full of small print, delays, and excuses not to pay. But the reality in Ireland tells a very different story. Every week, families across the country receive life-changing payouts - often at the exact moment they need them most. Strip away the marketing, and what you’re left with is something far more concrete: real claims, real money, and real people being supported when life takes an unexpected turn. Already this year, four Eolas Money client families have seen the benefit of having the right cover in place.
Meet the Team
We are delighted for you to meet co-founder of Eolas Money, and Head of Personal Financial Planning - Brendan (Barney) Reilly.
- What Really Builds Trust in Financial Advice?
This month, we invite you to help us answer this question.
1. Life Insurance in Ireland: The Reality Behind the Payouts
When people think about life insurance, they often picture paperwork, policies, and something they’ll deal with “someday.” What they don’t see are the real moments behind the numbers, the families receiving a lifeline after a diagnosis, or the financial support that arrives when everything else feels uncertain. Behind every claim is a story, and across Ireland, those stories are happening far more often than people realise.
Read the full article here2. Meet the Team
Meet Brendan Reilly
Brendan started Eolas Money in 2009 with his friend and colleague Jim and heads up the personal financial planning side of the business. As a former Chairperson and Board member of Financial Planners Ireland, Brendan is passionate about Financial Planning and the difference it can make to our client’s abilities to meet their goals and enjoy their lives.
Brendan is married to Ciara, and with his two daughters now in university, as an empty nester he gets to spend lots of time travelling and attending sport, two of his passions.
View Brendan’s video here
3. What Really Builds Trust in Financial Advice? We’d Love Your Help.
Please read the below message from our Financial Advisor Leah MaGuire:
“As I move into the final stage of my degree at ATU Sligo, I am gathering insights for my final-year dissertation and am seeking participants to support my research.
The study explores how different selling approaches influence trust, client–advisor relationships, and long-term retention within the financial advice sector.
If you have received any form of financial advice (such as pensions, investments, savings, or protection policies), I would greatly appreciate your input. The survey takes approximately 3 minutes to complete, and all responses are completely anonymous.
🔗 Survey link here
Thank you in advance for contributing to this research, your insights will make a meaningful difference to my study.”
Need Some Help?
Remember, whether you are just starting out or looking for expert guidance to elevate your future, our Eolas suite offers flexible, high-impact financial planning options tailored to your needs.
Book a complimentary discovery call with one of our financial planners today and we’ll help you select the plan that best fits your life stage or business goals.
New to Eolas Money? Schedule A Complimentary Discovery Call NowP: +353 (52) 612 9696
E: queries@eolasmoney.ie
www.eolasmoney.ie
Ard Gaoithe Commercial Centre, Clonmel, Co. Tipperary. E91 V2N81
Eolas Money