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Eolas · Knowledge in plain English

Helping you on life's financial journey.

Financial wellbeing is when you and your family have enough.

Enough to meet today, secure tomorrow, weather the what-ifs and live the life you actually want. That is what every plan we build is measured against, from a first salary to a business sale. Independent, fee-based financial planners, working with clients across Ireland since 2009.

Book a complimentary discovery call Find your way in
Your financial planners
Brendan Reilly, Financial Planner
Brendan
Jim Stapleton, Financial Planner
Jim
Leah Maguire, Financial Planner
Leah

Every call is with one of the three - Brendan, Jim, or Leah. You'll know which before you book. Not a call centre.

Worry out, balance in

“Two years with Eolas Money has elevated our financial acumen, eliminated unnecessary worry, and helped us find the balance between living our lives and taking care of the future.”

Trevor & Sandra Doherty September 2024
Three ways in

Whoever you are, there's a door for you.

Find the sentence that sounds like you. Behind each door is one planner, one way of working, and one booking link.

You'll talk to Leah
Starting out

Starting out and want to take control of your money?

Your first proper salary, a deposit to build, a pension you haven't started. Eolas Essentials starts with a free call with Leah and maps your money onto a clear visual timeline - €395, paid after the work is done.

Eolas Essentials, with Leah €395, paid after
You'll talk to Brendan
Individuals & families

At a crossroads on one or two things, or ready to plan all of it?

A mortgage, pensions, protection, investments, an inheritance. Brendan helps you choose between a scoped piece of work and ongoing planning, and says which on the first call.

Eolas Select or Complete, with Brendan Scoped in writing first
You'll talk to Jim
Business owners

Running a business that's started to do well for you?

Your business has got you here. Now it needs to look after you: extracting wealth, protecting the company and the people in it, and planning your own future alongside its.

Eolas Business, with Jim Invoiced to the business
What we plan for

The moments that matter - covered.

Financial wellbeing is when you and your family have enough. Not "rich". Not "comfortable". Enough to meet today, secure tomorrow, weather the what-ifs, and live the life you actually want. Every plan we build, at every stage, is measured against these four.

  1. 01

    Meet today

    Enough to fully meet your current financial obligations.

  2. 02

    Secure tomorrow

    Enough to feel secure in your ability to meet your future financial obligations.

  3. 03

    Peace of mind

    Enough to have peace of mind when it comes to the “what-ifs” life brings.

  4. 04

    Live well

    Enough to make the financial choices that allow you to enjoy your life.

One-off services

One question? One conversation.

Not everything needs a plan. These are single pieces of work with one planner and one fee, in the order life tends to ask them.

Getting mortgage ready

Affordability, deposit strategy, lender selection and application support, with Leah - without the bank-counter feeling.

Getting started

Savings & investments

Your goals, the fees you pay and the tax on your returns - and what to hold in your name versus a pension.

Getting started

Personal protection

Income protection, life cover and serious-illness cover - sized to your actual obligations, not the brochure.

Getting started

Redundancy consultations

One consultation with Jim: your tax-free entitlement calculated, the pension trade-offs weighed, a clear net figure.

Life events

Retirement & pensions

Pensions in old jobs, PRSAs, ARFs, and how to draw an income when the salary stops.

Life events

Inheritance & estate

Capital Acquisitions Tax, thresholds, Fair Deal, Enduring Power of Attorney and what you leave behind.

Later life
Eolas Business

For business owners ready to do more with what they've built.

Strategic, high-impact planning for company directors and SME owners - how to extract wealth tax-efficiently, protect the business and its people, and turn retained profit into a long-term plan.

  • Wealth extraction from your trading company
  • Holding-company investment strategy
  • Shareholder agreements & share buy-back insurance
  • Key person & executive income protection
  • Death-in-service for your team
  • Engagement with your accountant & solicitor
Book a call with Jim
Jim Stapleton, Head of SME Financial Planning
15+
Years advising Irish business owners on extracting wealth from their companies. Your call is with Jim, Head of SME Financial Planning.
Meet the team

Real people. Not a call centre.

Five of us in Clonmel - the same faces from your first call through every annual review. Cúpla focal for context, no scripts.

Brendan Reilly - Financial Planner · Head of Financial Planning
a.k.a. Barney

Brendan Reilly

Financial Planner · Head of Financial Planning
Family, community & sport.

Co-founded Eolas with Jim in 2009. Former Chair of Financial Planners Ireland.

CFP® · QFA
Jim Stapleton - Financial Planner · Head of SME Financial Planning

Jim Stapleton

Financial Planner · Head of SME Financial Planning
Rugby referee & Limerick GAA.

Leads our work with business owners. Munster Rugby ref on the weekends.

CFP® · MSc · TMITI
Julie Kennedy Fogarty - Head of Operations

Julie Kennedy Fogarty

Head of Operations
Strategist, optimist.

Brings the clarity. Banking & financial services background. Mum of four.

PhD Economics
Emma Costello - Head of Administration

Emma Costello

Head of Administration
Multitasker, idealist.

The reason things actually happen. Volunteers in the local community.

Client services
Leah Maguire - Financial Planner

Leah Maguire

Financial Planner
Sports enthusiast, shopaholic.

Qualified in 2025. Apprentice of the Year 2024 - the future of the firm.

QFA · BA (Hons) Insurance Practice
Trusted by

The companies that trust us.

Alongside our personal clients, we run financial wellbeing programmes, group pension reviews and 1-2-1 employee clinics for Irish employers - from multinationals to fast-growing SMEs.

15+
Years working with Irish employers
5,000+
Employees through our wellbeing programmes
20+
Industries - pharma, tech, manufacturing, science

Curious what a wellbeing programme looks like inside your business? See how it works

Client stories

Don't take our word for it - read theirs.

Income protection

“When I started my own business, the last thing on my mind was income protection. Luckily, I had Eolas Money in my corner from the get-go. One year later I got a cancer diagnosis. Having the comfort of a regular income means I can focus my energy on my health and wellbeing - I'm certain that not having financial stress during this ordeal will support my recovery.”

N. Murphy · Clonakilty · March 2024
Serious illness cover

“Around 8 years ago, I took out a serious illness policy through Eolas Money. In 2024 I was diagnosed with lymphoma and this policy became a crucial support during a very difficult time. Jim and the team took care of everything - reviewing my claim forms, handling the submission and following up. Thanks to his help I could focus on my recovery without the additional stress of financial pressure.”

P. Perkins · May 2025
Eolas Complete

“We are incredibly grateful for the transformative impact of our two-year financial journey with you. It has elevated our financial acumen, eliminated unnecessary worry, and helped us find the perfect balance between living our lives and responsibly taking care of the future. We've built a relationship with Jim and the team at Eolas Money based on trust and understanding.”

Trevor & Sandra Doherty · September 2024
Start where you are

One complimentary call. No prep. No pressure.

The hardest part of getting your money in order is starting. Book a discovery call - it's with Brendan, Jim or Leah, never a call centre - and we'll listen first, then tell you which way of working with us fits.

Book a complimentary discovery call Find your way in