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About Eolas Money

Independent financial planners, quietly Irish since 2009.

We're a five-person firm in Clonmel, Co. Tipperary - led by Certified Financial Planners™ - that helps Irish individuals, families and businesses make sense of their money. No jargon, no quotas, no call centre.

Meet the team See who trusts us
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Our story

We opened in 2009 to do one thing properly - plain-English financial planning for the Irish way of money.

Eolas Money was founded by Brendan Reilly and Jim Stapleton after years inside larger institutions where the advice too often started with a product, not a person. We set out to do the opposite: listen first, plan in plain English, and stay independent so the answer is always the one that's right for you.

2009
Year we opened our doors
50+
Combined years of planning experience
CFP®
Led by certified planners
5
People · Clonmel-based · no call centre
Independent

Owned by us, not a bank.

Eolas is privately owned by the planners and operators who work in it. No product quotas. No parent company pulling strings. The advice you get is the advice we'd give our own families.

Certified Financial Planner™

The Irish gold standard, in plain English.

Our financial planning is led by CFP® professionals - the globally-recognised mark of fiduciary, fee-transparent planning. We translate it into the kind of conversation you'd have over coffee.

Clonmel since 2009

A real office, real faces.

Five of us, in one building on Cashel Road in Clonmel. Whether you walk in, phone in or join by video - you get the same people, every time. Not a call centre.

How we work

Six things we won't compromise on.

These aren't slogans - they're the test we apply to every plan we write, every product we recommend and every call we take.

  1. 01

    Plain English. If a planner can't explain it to you, they don't understand it themselves.

  2. 02

    Fee-transparent. You'll always know what you're paying - and what you're paying for.

  3. 03

    Independent. Whole-of-market product research. Your interests sit ahead of any provider's.

  4. 04

    Long-term. We're here for the next thirty years, not the next quarter's targets.

  5. 05

    Community-rooted. Tipperary firm. We sponsor, fundraise and turn up locally.

  6. 06

    Quietly Irish. Eolas means knowledge. The Irish way of money, demystified.

Meet the team

Real people. Not a call centre.

Five of us in Clonmel - the same faces from your first call through every annual review. Cúpla focal for context, no scripts.

Brendan Reilly - Financial Planner · Head of Financial Planning
a.k.a. Barney

Brendan Reilly

Financial Planner · Head of Financial Planning
Family, community & sport.

Co-founded Eolas with Jim in 2009. Former Chair of Financial Planners Ireland.

CFP® · QFA
Jim Stapleton - Financial Planner · Head of SME Financial Planning

Jim Stapleton

Financial Planner · Head of SME Financial Planning
Rugby referee & Limerick GAA.

Leads our work with business owners. Munster Rugby ref on the weekends.

CFP® · MSc · TMITI
Julie Kennedy Fogarty - Head of Operations

Julie Kennedy Fogarty

Head of Operations
Strategist, optimist.

Brings the clarity. Banking & financial services background. Mum of four.

PhD Economics
Emma Costello - Head of Administration

Emma Costello

Head of Administration
Multitasker, idealist.

The reason things actually happen. Volunteers in the local community.

Client services
Leah Maguire - Financial Planner

Leah Maguire

Financial Planner
Sports enthusiast, shopaholic.

Qualified in 2025. Apprentice of the Year 2024 - the future of the firm.

QFA · BA (Hons) Insurance Practice
Trusted by

Five-person firm. Household-name clients.

Alongside our personal clients, we run financial wellbeing programmes, group pension reviews and 1-2-1 employee clinics for Irish employers - from multinationals to fast-growing SMEs.

15+
Years working with Irish employers
5,000+
Employees through our wellbeing programmes
20+
Industries - pharma, tech, manufacturing, science

Curious what a wellbeing programme looks like inside your business? See how it works

Beyond the office

We don't just live in Clonmel - we turn up here too.

From our long-running partnership with the Alzheimer Society of Ireland to Positive Steps Together and the annual Wellbeing Conference - community work isn't a PR exercise for us. It's why we set up here.

Eolas in the community
Eolas Money cheque presentation to the Alzheimer Society of Ireland
Start a conversation

Meet the people first. The plan comes after.

Every relationship at Eolas starts the same way: a short, complimentary call. No product pitch, no pressure - just a chance to see if we're the right firm for the next chapter of your money story.

Book a discovery call Call 052 612 9696